Rubrik: Forward 2023
Branded Motion Content for a Digital Conference
Working closely with Cardiff brand agency John & Jane, we brought their vibrant identity for Rubrik’s many digital events and conferences to life. As the identity for these online events evolves and adapts over the years, we’ve been developing the motion content to be adaptive and evolve with it. After initially being asked to animate the kick-off animation for their 2023 Forward conference, we’ve since collaborated on a loading screen for a product demo and animated web and email banners to promote Techday 2025.
Client
Rubrik
Services
Motion design, Animation for Events
Forward 2023 Kick-Off Animation
Open Eye were initially brought onboard as motion specialists, to bring some of Rubrik’s promotional content for their Forward conference to life through animation. The objective of this piece was to deliver key information in a short, snappy animated video that built up a bit of hype around the online event.
Animated Product Demo Screen
Things got a little ‘ambient’ for this next piece of animated content for Rubrik. This time they needed a loading screen which their customers would see ahead of an online product demo. We kept the animation really slow and fluid, with a combination of brand shapes and typography. Our music choice gave it that extra level of zen.